40 years of
strength through kindness

1976 | NO MORE STING

It’s hard to believe deodorant products might have once ‘stung’ our bodies. In 1976, we declared ‘No more sting!’ and launched the first non-sting anti-perspirant.

1980 | ALL NIGHT LONG

Girls just wanna have fun, right? Absolutely! At the beginning of the fun-loving 80s, Soft & Gentle released ‘After Hours’, the anti-perspirant for a party generation.

2003 | BODY & MIND

In 2003, we launched our anti-stress aromatherapy collection with lavender and patchouli, which is still one of our most popular fragrance combinations ever.

2014 | BODY RESPONSIVE

We relaunch our entire range with a huge selection of unique fragrances. Our new body responsive technology creates an anti-perspirant with 48hr protection. View Classic range

2017 & 2018 | HELLO 0% ALUMINIUM RANGE!

Continuing our desire to meet unmet needs on the market and keeping to our skin kindness DNA, we launched our Aluminium Dry Deodorant range and our 0% Anti-perspirant roll on range, offering you an alternative to your traditional everyday protection. View 0% Aluminium range

Now | SKIN PROTECT RANGE: Our latest innovation

Our NEW Skin Protect range brings you 48hr sweat and odour protection infused with organic oils, in a choice of four beautiful fine fragrances to provide advanced skin protection. Designed and tested on sensitive skin, our new formula has been accredited by the Skin Health Alliance, is vegan friendly and comes in recyclable packaging. View Skin Protect range

2019 | NEW CLASSIC RANGE PACK UPDATES

In 2019 we relaunched our Classic range in trendy new pack designs and updated names. However our formulation and fragrances remain the same, its’ the same great protection, with a fresh new look.

2020 | NEW & IMPROVED 0% RANGE

Following research and your feedback have improved the formulation of our 0% aluminium range, making it more efficacious and vegan friendly. The whole 0% aluminium range is now powered by an active botanical complex.

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